TSL – The Digital Experts
TSL is a specialist digital outsourcing partner, working in long term partnerships with global agencies and businesses alike.
We help clients achieve:
1. Digital integration within your business
2. Decoupling of production services
3. Implementing operational efficiencies and delivery of marketing assets in-market.
TSL is your local and global partner, servicing local European needs through to production delivery across 75 global markets. Our expertise is Digital – all channel online and TV versioning, localisation and delivery.
Digital agency expanding by helping others outsource
Eastern Daily Press, Norwich, August 18, 2010
A digital outsourcing firm has doubled its turnover every year with a business model based on taking pressure off larger agencies.
TSL Digital, set up in 2008, carries out work from video and email to websites, television adverts and rich media for agencies including global advertising agency DDB.
As a result, firms with TSL’s work in their advertising include the likes of consumer and electronics giant Philips, Star Alliance, WH Smith and the COI, the government’s central office of information.
What does digital in advertising actually mean?
Shall we use the dictionary? Available in electronic form; readable and manipulable by computer.
This is where the advertising industry needs to become mature and head towards. Advertising and marketing are no longer under the sole ownership of a ‘Great creative idea’. Why? How do you translate this idea into reality?
1. You need people
2. You need process
3. You need technology
So in fact, let’s re-think what digital has become rather than what it is. Digital is everything that we create, produce and deliver. TV advert… digital! DM pack…… digital! Flash banner…….. digital! CRM….. digital! Content…….. digital!
This new digital world then needs digital experts. Experts who can cross all channels and all possibilities. Delivery professionals who are hybrids and can activate anything to anybody or to anything. Is this asking too much? Are there companies who can do all of this?
There isn’t one who can deliver this all under one roof, but there are many professional, quality enabled and established businesses, who combined together can deliver digital to clients, at a cost, efficiency, quality and authority that no global ad agency could ever possibly hope for.
In this digital world it only makes sense to have a digital supply chain, fulfilling production through a platform which can run your whole marketing function and there are only a handful of businesses who can help.
No rational reason why you shouldn’t outsource
Why do businesses and advertising agencies worry about using outsourcing specialists for digital production? There are three firm objectives, in the current economic climate and expanding online remit, to do so. These objectives are achievable by integrated, boutique, through the line (local and global agencies alike) and any other agency currently delivering for clients.
Operationally: Emerge from the recession with a stronger more disciplined digital business
Economically: Make 20% annual business margins (as a guaranteed base line figure)
Future proofing: Production onshore, quality assured and 50% cost reduced production
Managing peaks and troughs in digital
Managing peaks and troughs of digital marketing, ensuring utilisation and realisation of staff and overheads is about smarter working. Rather than staffing 100% to your client needs from day one a business should look for a structure containing:
a. 50% core team of creative, strategy, creative development and project management
b. 50% variable resource, utilising supply chain and purchasing power to deliver bulk, 24/7 and cost effective delivery
At TSL our specialist team can be as big or small as you need for any campaign project, that’s what we call ‘Resource on demand’. Our services are scoped and costed in advance through menu based pricing that suits your needs. This way, we ensure openness and transparency from the start.
TSL improves digital production performance on average by 40%. Through our ‘Offshore Onshore production model based in Norwich, UK, we offer the highest standards in Quality Assurance, the full range of digital skills at globally competitive pricing.
- Production performance for Esso….
- Production performance for Star Alliance….
- Production performance for Philips….
Contact us now to find out how TSL can help your business face up to your digital production challenges.
Why decouple your digital production?
With the changing advertising landscape and economic challenges that face you, the backdrop requires an innovative and progressive organisation to support and implement change
Decoupling of production: purchasing decisions are being made to separate creative from production enabling quicker, cheaper routes to market without expensive, retained resources.
The increase of digital communications: the management of this transition and the switch of budgets and skills from traditional sources to digital needs.
Rapid and volatile cost management: the reduction of fees to variable, project based work and the balance of staff cost ratio vs. revenue vs. margin vs. client need.
Business sustainability and growth: making the necessary changes to your business whilst servicing your clients, pitching for new business and converting revenue into profitability
Digital outsourcing
TSL is a specialist digital outsourcing business, partnering long term with and for the top advertising agencies, including DDB, RAPP and DLKW.
We provide onsite consultancy to bring operational efficiencies and profitability to your digital business and outsourced production delivering low cost, quality assured and quick turnaround digital campaigns.
If your challenge is running a profitable digital business, finding the right digital outsourced production partner to manage 1 off projects or bulk global localisations, whilst guaranteeing brand and campaign quality, then contact TSL.